Social media platforms used by Australians including Facebook, Instagram, YouTube, TikTok, and LinkedIn — with the eSafety Commissioner providing oversight of online safety for Australian users.
Meta's platforms Facebook and Instagram together reach over 80% of Australian adults. Facebook Groups are heavily used by Australian communities and local buying/selling groups, while Instagram dominates lifestyle and brand content.
Video and short-form content YouTube (Google) remains the largest video platform in Australia, while TikTok has grown rapidly to reach 8+ million Australian monthly active users. YouTube is also Australia's second-most used search platform.
The Australian Government passed the Online Safety Act 2021 and in 2024 legislated a social media ban for children under 16 — the first such law globally. The eSafety Commissioner enforces safety obligations on social media platforms in Australia.
facebook.com
Meta's social networking platform. 18 million+ Australian users access news, groups, marketplace, and friends' updates daily.
instagram.com
Meta's photo and video sharing platform. Used by Australian brands, influencers, and individuals for lifestyle and visual content.
YouTube
youtube.com
Google's video platform and Australia's second-most used search engine. Free ad-supported and YouTube Premium ad-free subscription.
TikTok
tiktok.com
Short-form video platform with 8+ million Australian monthly users. For You algorithm-driven content for entertainment, education, and brand discovery.
linkedin.com
Professional networking platform. Used by 12+ million Australians for career development, job searching, and B2B content marketing.
X (Twitter)
x.com
Text-first social platform for real-time news, commentary, and public conversation. Heavily used by Australian journalists, politicians, and sports fans.
Snapchat
snapchat.com
Ephemeral messaging and Stories platform. Strong among Australian users under 30. Snapchat Ads available for Australian business advertisers.
reddit.com
Community discussion platform. Active Australian subreddits for news, finance, local cities, sport, and hobby communities.