Search engines and web portals used by Australians including Google, Bing, DuckDuckGo, and Yahoo — with Google holding over 93% of Australian search market share.
Google is Australia's overwhelmingly dominant search engine, used for the majority of all search queries. Google Search, Google Maps, Google Translate, and Google Shopping are accessed by tens of millions of Australians daily.
Alternative search engines Microsoft Bing, DuckDuckGo, and Brave Search provide different approaches to search, with Bing powering many AI assistants and DuckDuckGo appealing to privacy-conscious users who prefer not to have search history tracked.
Australian web portals and directories — including Truelocal and Yellow Pages — serve local business discovery. The ACCC's 2019 Digital Platforms Inquiry and subsequent legislation has affected how Google and others operate in Australia's digital market.
Google Australia
google.com.au
Australia's most-used search engine. Web search, Google Maps, Google Shopping, News, and Images. Google holds 93%+ of Australian search market share.
Microsoft Bing
bing.com
Microsoft's search engine with AI-powered chat via Copilot. Powers the search results in many apps and AI assistants. Australian results localised.
DuckDuckGo
duckduckgo.com
Privacy-focused search engine that doesn't track user searches or build profiles. Used by Australian users who prefer anonymous web searching.
Yahoo Australia
au.yahoo.com
Yahoo's Australian news and portal site. Yahoo Mail, Finance, Sports, and News headlines with Bing-powered search.
Brave Search
search.brave.com
Independent privacy-first search engine from the makers of the Brave browser. Own search index not dependent on Google or Bing.
Yellow Pages
yellowpages.com.au
Australian local business directory. Find businesses by category and location, read reviews, and get contact details and trading hours.
TrueLocal
truelocal.com.au
Australian local business search and reviews. Find restaurants, tradies, and services by suburb with verified business ratings.